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Advocacy and Activism (for Institutions): How to build powerful relationships for your organization

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Advocacy and Activism are interrelated but are not the same. In order to build better funding for your institution, it is critically important for archives leaders to understand the differences in the techniques they should use and the messages they should share. That starts with understanding the theories behind both advocacy and activism. This session will explore strategies and tactics used by some of the best community organizers, political action committees, and issue organizations to effect change and build power. You will come away with practical and actionable insights to help you in either effort.

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