Live Webinar: May 16, 2023, 11 am EDT.

If going global was easy, everyone would do it. The truth is, not every organization is meant to go international. You want to make sure you do it right from the beginning, including refining your cultural intelligence and in-market business etiquette, or you could risk reputational and financial loss. Now more than ever, cultural communication is key to sustained, international success, but mastering it can be harder than you think. In this webinar, you will learn how to be aware of cultural considerations, how to do business in a new market and avoid missteps so you can grow with confidence.

Learning Objectives:

• Understand general internationalization concepts. 
• Learn about common cultural misconceptions and how to avoid them. 
• Review business etiquette and communication styles around the globe. 
• Recognize the benefits of expanding into new markets.

Target Audience:
Members, non-members, and guests of the Society of Fire Protection Engineers who are interested in learning more about how to succeed when expanding into new, international markets.

Presenters:
Francisco Gomez and Lam‐Anh Le

Fees:
SFPE Members: Free
SFPE Non-members: $35.00*

Questions? Please email us at education@sfpe.org.

*Not an SFPE member? Join today to receive a discount on all future SFPE Webinars and Seminars.