Skip to main content

An Inside Look at One Association’s Journey with Virtual Events


Not everyone can attend a presentation in person but if helping your members satisfy continuing education requirements and achieve their professional development goals are top priorities for your organization, then offering virtual education opportunities is a necessity. If that task seems daunting, we invite you to hear an insider’s view of the challenges, pitfalls and successes experienced by an association as they orchestrated a virtual and hybrid strategy over a six year period.


  • Kevin Novak

    Kevin Novak, CEO and Founder, 2040 Digital
    Kevin, a 4 time International Academy of Digital Arts and Sciences (IADAS) Webby Award winner, is a digital and innovation expert and seasoned executive with over 18 years experience helping organizations transform in the new digital global world.

    He is currently CEO and Founder of 2040 Digital providing digital and business strategy consulting to businesses, non-profits and associations.

    Before his recent endeavor, Kevin was the Vice President of Digital Strategy, Technology and New Business Development for the American Institute of Architects (AIA), Kevin was directly responsible for AIA’s new business development strategy, partnerships and product development focused on maximizing existing revenue streams and developing new revenue sources. He was also directly responsible for the AIA’s digital and engagement strategy emulated and realized through the web, mobile and apps to serve the Architect membership, the Built Community and the greater public.

    Kevin was formerly the Chief of Digital and Education Outreach at the Library of Congress. In this role, he created a strategy and a centralized web services division and education outreach division led the management and development of the Library's extensive website comprising over 22 million items digitized from its collections and served in a variety of multimedia formats. He provided leadership on many Library partnerships and initiatives including the World Digital Library, the Library of Congress Experience, and management of THOMAS legislative information service. He also led the Library's partnership with Flickr showcased via Flickr Commons, and strategic and technical projects and partnerships with One Laptop Per Child, Stanford University, Microsoft, and Google.

    Kevin is currently serving on the Board of Directors for the Software Information Industry Association (SIIA), The American Business and Information Media Association (ABM) and the Board of the Specialized Information Publishing Association (SIPA).

    He is the former Chair of the W3C Electronic Government workgroup, Board Member and Marketing Chair for IEEE Professional Communication Society, Chair of the National Research Council/National Academies Panel on Communicating and Disseminating Engineering and Scientific Data for the National Science Foundation, and chair of the Internet in Developing Countries Task Force under the .MOBI Foundation.

    He is a frequent speaker at conferences and symposia including IMEX Association Day, ICCA Executive Seminar, Business and Information Media Summit (BIMS), Gilbane Content and Customer Annual Conference and more.

  • Jodi Ray

    Jodi  is Senior Business Development Manager with Blue Sky eLearn. She has over 26 years of experience helping hundreds of associations leverage their education and event content to reach more people more effectively. She is driven by the desire to make the world a better place by contributing her expertise in the learning industry to help others excel professionally and personally to make their own impact in the world.

    She enjoys working with a network of best in breed companies to maximize the learning experience with a strong digital ecosystem that works seamlessly together with Blue Sky’s scalable and award winning Learning Management System and managed webinar services.