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INTEL-09 Competitive Intelligence Analysis, Intermediate

What are additional key frameworks used in competitive intelligence and decision-making?

What can they tell me and when & how do I apply them?

How can they guide my research requirements?

With scores of analytical models and tools than can support competitive intelligence, building your analytical capabilities is vital to designing more advanced research/monitoring strategies and generating the intelligence your organization needs. This course will focus on key frameworks and techniques that can help your organization understand, assess, and anticipate threats and opportunities, identify and track key developments. See how a cost analysis project is conducted, learn how win-loss analysis helps you understand the performance of your competitors and your company, gain understanding of your industry’s strategic groups, and expand your monitoring efforts through an Early Warning System. Through discussions and exercises, we will learn how to select and apply these essential analytical tools, define research requirements, generate systematic and forward-looking intelligence, and more.

Course Level: Intermediate – Concepts beyond the scope of fundamentals for practitioners at all experience levels.

Prerequisite: Participants enrolled for the “Core” and Dual Competitive Intelligence Certificates are recommended to complete online course, Competitive Intelligence Analysis: Fundamental Frameworks (INTEL-08).

At the end of this course, participants will understand key fundamental analytical frameworks and activities that can enhance their understanding of their competition, competitive strategy, and developments. When presented with intelligence research or analytical questions, issues, and problems related to the topics covered, participants will be able to support intelligence, planning, and decision needs, and outline possible solutions to relevant intelligence and management questions. Specifically, participants will be able to:
  1. Employ appropriately the analytical techniques covered in order to understand & anticipate competitor activities & conditions; industry developments; macro-environment conditions and changes, and their own organization’s management requirements.
  2. Anticipate, identify, and better understand activities and developments – including threats and opportunities – that can impact an organization.
  3. Assess the strengths & weaknesses of each technique covered and how to address inherent advantages & limitations of these models.
  4. Utilize intermediate-level analytical principals & models to support intelligence project planning, research efforts, and intelligence and decision requirements.
  5. Use the models covered in this course as the basis for building their analytical capabilities & experience.
Participants will develop skills and abilities according to professional competencies outlined by Knowledge inForm. Course assessment, exercises, and discussions will measure and evaluate the degree of understanding that participants achieve over the learning process.


About the Instructor

Cynthia Cheng Correia helps professionals and organizations enhance what they do. For over two decades, she has helped managers and companies develop their competitive intelligence (CI), critical foresight, and strategic capabilities through advising, training, improving processes and practices, & applying effective tools.
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