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Media 101: Best Ways to Work with the Media



December 9, 2015

Learn how to help your program shine in the media spotlight!

This webinar does not qualify for CPEU credit.

LEARNING OBJECTIVES
  1. List the key questions to ask a reporter prior to an interview.
  2. Utilize strategies to effectively deliver key points in a media interview.
  3. Discover SNA tools and resources to help successfully promote school meal programs.

SPEAKERS
Diane Pratt- Heavner
Director of Media Relations
School Nutrition Association
Arlington, VA


Elizabeth Cowles Johnston
President
CJ Public Relations
Southington, CT


EARNING CEUs

SNA CEUs: 1.00
Key Area 4000: Communications & Marketing
Key Topic 4100: Communications & Marketing
Subtopic 4150: School & Community Communication

SNA CEUs  are awarded after the successful completion of the post-webinar
quiz.
RESOURCES

  • PowerPoint Presentation (PDF)