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#ANC19 Marketing and Social Media Strategies That Work: Telling Your Story Effectively



Savvy marketers and social media mavens believe that storytelling skills are the “secret sauce” for successful marketing in our world of digital messaging. Social Media Guru Dayle Hayes, MS, RD, and School Nutrition Director Jo Pettit will help you tell the story of your program in words, photos and graphics that tell your story at a glance. You’ll also have the opportunity to draft a sample story for your own district.

Target Audience: All

Earning CEUs
SNA CEUs: 1.00
Key Area 4000: Marketing & Communications
Key Topic 4100: Marketing & Communications
Subtopic 4120: Program Promotion

CPEUs for RDNs and NDTRs
Activity Number: 152240

Suggested Performance Indicators
  • 11.2.2 Works collaboratively with the team to identify market trends and target customers wants and needs.
  • 11.2.8 Develops messaging, applying principles of change management, motivation and evidence-based practice.
  • 11.2.9 Considers audience and adjusts messaging and delivery method accordingly.
Suggested Learning Need Codes

  • 8110: School Foodservice
CPEUs: 1.00
CPE Level: 1
SNA CDR Provider Number: AM007