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Digital Media and Marketing: Back to School

This webinar’s title draws from the 1986 classic comedy starring Rodney Dangerfield. The presentation will school you on principles of digital strategy, a discipline that typically gets “No Respect” at the highest levels of textile services management but ought to. No longer is it enough for your company to just launch a full-featured website. Prospects must be driven there from wherever they’ve logged on in the uncharted, ever changing waters of cyberspace, such as:

  • Their email boxes
  • Search engines
  • Social media
  • Online directories
Learn about tools that compel them to jump from these launching pads to your site:
  • Email blasts
  • Pay per click advertising
  • Retargeting
  • Search engine optimization (SEO)
Get acquainted from this webinar with techniques that ensure you pull yourself equal or perform better than any competitor in capturing online leads.