This webinar’s title draws from the 1986 classic comedy starring Rodney Dangerfield. The presentation will school you on principles of digital strategy, a discipline that typically gets “No Respect” at the highest levels of textile services management but ought to. No longer is it enough for your company to just launch a full-featured website. Prospects must be driven there from wherever they’ve logged on in the uncharted, ever changing waters of cyberspace, such as:

• Their email boxes
• Search engines
• Social media
• Online directories

Learn about tools that compel them to jump from these launching pads to your site:

• Email blasts
• Pay per click advertising
• Retargeting
• Search engine optimization (SEO)

Get acquainted from this webinar with techniques that ensure you pull yourself equal or perform better than any competitor in capturing online leads.