Learn how your linen, uniform and facility services operation can emanate your European counterparts’ success in penetrating the hotel market. This webinar will show you how laundry outsourcing is sold there. You’ll be encouraged to pursue hotels here that share characteristics that typify such European facilities, without stereotyping, given that every location around the world is unique.

Launderers here have had plenty of industrial, restaurant and healthcare work so many haven’t felt the need to pursue hotels. Increased competition for these core markets is changing that attitude. For their employees, guest rooms and public-space floors, North American hotels need reusable textile products, but European linen services have found their prospects more willing to outsource bed linen. Why are they more interested than North American hoteliers in doing so? This presentation will offer some answers in light of varying economic factors on different sides of the Atlantic, such as:

• Market growth momentum
• Labor market costs
• Route/population density
• Hotel industry equity interests