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Episode 2: Why is engaging patients important? A perspective from the pharmaceutical sector

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Description

In this podcast we learn about why engaging patients is important from the perspective of another stakeholder, the private sector.

Contributors

  • Sanja Njegic

    Sanja Njegic is the Global Head of Patient Partnership at F. Hoffmann La-Roche Ltd (Roche). She is responsible for facilitating early and systematic engagement with patient communities across the product lifecycle through industry-leading partnerships. She is strongly committed to ensuring that patients have a voice in medicine’s development and works across departments to find innovative ways to involve patients across the whole lifecycle.

    Sanja brings a unique combination of expertise in pharmacy, engineering, business, and patient engagement to her role. She has worked in the pharmaceutical industry for over 20 years in different leadership capacities, with nearly 10 years of experience in patient engagement in Europe and internationally.