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Webinar: Win Back Campaigns - Courting Dropped Members

Description

If you pull “dropped member list” from your database, you may be surprised to see hundreds or even thousands of previous members who are no longer part of your organization. Yes, there are still countless of new prospects who have not heard of you, what you do, and what you can offer them. But doesn’t it make sense to reach back to those who decided not to renew their memberships?

Although not all dropped members are viable or willing prospects, it is worth exploring the potential of developing a “win back campaign” to target and recruit them again. In this webinar led by organizational expert Cathi Hight, you will explore the potential challenges, elements, and strategies for a successful campaign, including:

  • The forgotten lifecycle of membership
  • A four-step process to launch a targeted campaign for dropped members
  • Anticipated challenges for winning members back and strategies to overcome them
  • Elements of successful win back campaigns
After you register for this event, a button to join will appear on this page 30 minutes before the start time. You will also receive an email confirmation with a link to this page that you can add to your calendar. Information necessary to access audio by phone will be included in the confirmation.

Contributors

  • Cathi Hight

    As President of the Hight Performance Group, Cathi Hight provides strategies to help chambers evolve, deliver benefits that members value, and to effectively communicate the value of membership. Her expertise in strategic planning, membership development, and organizational realignment has contributed to the success of many ACCE Chamber of the Year award winners. She is the author of The Member Retention Kit and A New Approach to Tiered Membership and a sought-out speaker and consultant.

    Cathi has a diverse career experience which includes serving as the SVP of Growth Strategy for the Austin Chamber, VP of Operations for the Chamber of Commerce of Hawaii, Regional Sales and Marketing Manager for Dole Foods and Dean Foods, national manager for the Kauffman Foundation’s FastTrac Entrepreneurship program, and a Motorola University Instructor for continuous improvement. Cathi has served as a national trainer for ACCE for membership development and has been an instructor for the U.S. Chamber of Commerce’s Institute for Organization Management for over 15 years.

    Cathi holds a Bachelor of Science degree in Human Development from the University of Hawaii.

November 4, 2021
Thu 2:00 PM EDT

Duration 1H 0M

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