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10-23-2020 Unforgettable Virtual Admission Events: The Most Important Strategy Nobody's Talking About

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You’ve learned about the logistics and technology needed for a successful event, but those alone are not enough. If you want families to remember what’s special about your school and to talk about your school at the dinner table, then you must have one primary message—one message that drives your content and speakers. In this session, we will

  • Review the data to see why one message is critical to holding an unforgettable event
  • Use our content template and checklist to organize your virtual events around your message 


  • Maria Kadison

    CEO & President, EdwardsCo

    Maria is a trusted partner to heads of school, trustees, and directors of communications, enrollment, and advancement. She and her teams have won more than 35 CASE and other industry awards for brand development, digital and multi-channel marketing, and enrollment and advancement communications.

    Maria’s career in education administration began in 2001 as the Vice President for Marketing at Simmons College. President Dan Cheever credits Maria and her team with “saving Simmons College by increasing enrollment substantially.” Within four years, undergraduate enrollment doubled, the tuition discount rate was cut in half, and average SAT scores were the highest in the college’s history. Since the Simmons turnaround, Maria has helped hundreds of educational institutions. In 2012, she joined EdwardsCo as President and in 2015 bought the company.

    Prior to education, Maria’s corporate and management consulting career spanned 20 years, working in the US and internationally, in the for-profit and non-for-profit sectors. She was the

    • SVP for Marketing at an online division of Conde Nast
    • Senior Analyst at Forrester Research
    • International strategy consultant for NGOs, governments, and private companies.

    As a Yale University Fellow, Maria earned an MBA as well as an MA in international relations. She earned her BA from Emory University. Maria is a graduate of the Wheeler School in Providence, RI.

October 23, 2020
Fri 1:00 PM EDT

Duration 1H 15M

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