Many admission professionals spend much of the year searching for new approaches to reach their target audience and hit enrollment goals, all while competing with...

As the challenge of maintaining strong enrollment in Lower and Middle School increases, admission staff have had to become increasingly more creative in ways to...

Are you overlooking your biggest asset in marketing your school? A premier student ambassador program can be a wonderful selling point for your school. What better way...

How many school marketing, communications and admission professionals want to incorporate a robust and renewable video strategy into their marketing plans, but have...

Partnership, strategy, and effective communication are the heart and soul of successful enrollment efforts. Learn how one school completely retooled marketing and...

The lack of consistency around the recruitment and enrollment of F-1 international students at U.S. secondary schools not only raises ethical concerns, but also opens...

Many schools rely on applicant interviews to give them a glimpse of what a student is really like. But do we have a clear sense of what characteristics we are hoping...

Independent schools are tasked to create diverse campus environments. The admission of qualified non-traditional students contributes to campus diversity, but many of...