01-15-21 LinkedIn 101: Position Yourself and Your School as Educational Thought Leaders

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The live session has ended. Please view the recording and resources at your leisure.

LinkedIn is a dynamic social media platform for positioning you and your school as educational thought leaders. It offers a unique opportunity to engage prospective parents in a business-focused environment that drives awareness of and interest in your school.

Savvy independent schools effectively use LinkedIn as another “high touch” engagement opportunity. At its basic level, LinkedIn is free and is easy to use.

In this webinar, you will learn:

A basic overview of how LinkedIn functions
How to create a robust LinkedIn profile
How to use LinkedIn to grow your network and engage prospective parents
How to position yourself, your head of school and other key administrators as educational thought leaders
How to use LinkedIn for alumni engagement

Contributors

Jonathan Oleisky

President, Kalix Marketing

Jonathan brings 25 years of publishing and marketing experience to guide Kalix’s work. Much of his expertise was forged in the arena of magazine and newspaper publishing, and as such, he has honed an exceptional ability to problem-solve. As associate publisher, Jonathan led the re-launch team that successfully repositioned Science News in Washington, D.C. He has led business efforts for eight additional magazine and newspapers in the mid-Atlantic.

His experience in and understanding of the independent school world is equally as deep, offering him a unique ability to connect with and counsel heads of school, admissions directors and marketing and communications leaders. Since 1992, he and his family have lived at Garrison Forest School. His wife is chair of the Science Department and, together, they have guided two daughters through the school and on to Kenyon College and Bowdoin College. He has participated fully in the life of a boarding community as an on-campus family member, and as such, has a strong understanding of the unique ecosystems that provide the foundation for an excellent independent school.

Thank you

Contributors

Jonathan Oleisky