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Accessible Marketing is Successful Marketing: Scale Your Marketing Efforts by Including Everyone

One in four adults in the United States has some type of permanent disability, and a significantly higher proportion are likely to be affected by a situational or temporary disability in their lifetime. This session will dispel the myth that accessible marketing means talking about others’ needs or outliers from the “norm”. Not only is this language hurtful, offensive, and dismissive to individuals with disabilities, it is incorrect. The prevalence of situational, temporary, or permanent disabilities dictates that your digital marketing needs to be accessible to be effective. This session will outline no-cost and low-cost tactics to incorporate to ensure your organization is marketing to everyone. Implementing relatively small tweaks to improve digital accessibility has the added benefit of improving user experience for all and increasing a site’s SEO and searchability—resulting in stronger ROI for your marketing efforts.

Learning Objectives:
  1. Gain an understanding of the prevalence of disabilities in our society, including permanent, situational, and temporary disabilities
  2. Learn about the negative impact a lack of accessibility in digital marketing can have on your reach, brand, and revenue
  3. Discuss and walk away with immediately actionable, no-cost or low-cost tactics that will make their digital marketing more accessible to any visitor, user, or member with a disability, thus expanding their reach and member experience
This program may be applied for 1 credit toward your CAE application or renewal professional development requirements.