four adults in the United States has some type of permanent disability, and a
significantly higher proportion are likely to be affected by a situational or
temporary disability in their lifetime. This session will dispel the myth
that accessible marketing means talking about others’ needs or outliers from
the “norm”. Not only is this language hurtful, offensive, and dismissive to
individuals with disabilities, it is incorrect. The prevalence of situational,
temporary, or permanent disabilities dictates that your digital marketing
needs to be accessible to be effective.
This session will outline no-cost and low-cost tactics to incorporate to ensure your organization is marketing to everyone. Implementing relatively small tweaks to improve digital accessibility has the added benefit of improving user experience for all and increasing a site’s SEO and searchability—resulting in stronger ROI for your marketing efforts.
Live webinar participants must attend for a minimum of 45 minutes in order to be eligible for the CEUs associated with this program.