When online experiences are designed carefully to align with your association's strategic objectives, the resulting digital initiatives have the power to impact an association’s operational, strategic, or financial goals. Better yet, they provide more value and a better experience to your members and industry partners - leading to more effective membership engagement and revenue generation for the future growth of your organization!

Learning Objectives:

1. Explain how digital initiatives offer valuable strategies for associations to explore new approaches to generating revenue and fostering deeper engagement with dynamic online experiences
2. Share specific examples from the association community that have successfully leveraged digital initiatives for education, revenue generation, and fostering deeper engagement
3. Explore five steps to help your association get started with digital initiatives

This program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

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