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Live Webinar: Catapult your Association from Relevant to Indispensable with Digital Initiatives


When online experiences are designed carefully to align with your association's strategic objectives, the resulting digital initiatives have the power to impact an association’s operational, strategic, or financial goals. Better yet, they provide more value and a better experience to your members and industry partners - leading to more effective membership engagement and revenue generation for the future growth of your organization!

Learning Objectives:

  1. Explain how digital initiatives offer valuable strategies for associations to explore new approaches to generating revenue and fostering deeper engagement with dynamic online experiences
  2. Share specific examples from the association community that have successfully leveraged digital initiatives for education, revenue generation, and fostering deeper engagement
  3. Explore five steps to help your association get started with digital initiatives

This program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

Live webinar participants must attend for a minimum of 45 minutes in order to be eligible for the CEUs associated with this program.


  • Michelle Brien, VP of Marketing & Product Strategy, Matchbox Virtual Media

    Michelle’s love of learning has driven her career in roles promoting education - developing marketing strategy and partnerships for K-12 educational publishers, universities, learning technologies for continuing education providers - and as a member of the Board of Management for her children’s Montessori elementary school. Holding a Master of Science in Marketing Practice, Michelle is an experienced marketing strategist with a focus on brand development, content and product marketing. Michelle is a creative and strategic-thinker and her empathy gives her a keen understanding of need. In the association community, Michelle helps clients and partners to make connections that deepen engagement, grow revenue, and drive collaborative learning.

May 16, 2024
Thu 12:00 PM CDT

Duration 1H 0M

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