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The Road to Member Engagement is Paved with Personalized Marketing

We're in a period where we're shifting from large quantity bulk communications, to smaller, more targeted, sustained communication. And engagement is the factor that will most directly impact your marketing efforts. You might feel like you have a registration problem or a renewal problem. In that case, certain tactics can help, but here's the bottom line: you almost always have an engagement problem.

Join us for a fast-paced session on how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. This includes how content personalization can drastically improve member outreach through analyzing interactions and thinking beyond just recipients, as well as leveraging the predictive nature of online activities to tailor the whole member experience.

Blue Sky eLearn is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.