Description
In the era of healthcare consumerism, distinguishing your practice in the marketplace is critical to your success and livelihood. When patients feel cared for, they are fully prepared to comply with your course of treatment and are confident in your expertise and the ability of your staff. When patients are unhappy, they can harm professional relationships and impact your liability exposure and bottom line. In this webinar, Gwen Spence, MBA, Assistant Vice President of Membership Services with CAP, addresses how you can build a practice that patients are happy to recommend to friends, develop a reputation you and your team can be proud of, and become the provider of choice in your market.
Contributors
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Gwen C. Spence, MBA
Gwen C. Spence, MBA, is CAP’s Assistant Vice President of Membership Services. She works with independent physicians and medical groups on coverage inquiries, practice and employee issues, and financial questions. She also oversees CAP’s Residents Program and The Successful Physician Program to educate residents and physicians about topics including patient safety, quality care, and patient experience.
Ms. Spence worked in the insurance industry for a great deal of her career before joining CAP in 2010 as an underwriter. She began working with the Membership Services department in 2017. Ms. Spence received a BA in Anthropology and a BA in Ethnic Studies from California State University, Fullerton, and then went on to earn an MBA from Pepperdine University.