There are lots of times when customers are dead wrong. If it doesn’t affect your sale, of course, you can decide whether to set them straight or not. But sometimes you have no choice. If a customer’s ignorance interferes with your ability to sell, how do you enlighten them? Learn the best way to communicate hard truths to buyers, how to present evidence in a way that’s less likely to lead to a debate, and why we communicate better when we speak in the brain’s “native language”.

Presenter: Gary Ross, Founder of Allies in Leadership

CE Hours: Eligible for 1 Hour of Continuing Education upon completion of online quiz. Applicable for renewal of Certified Concrete Paver Installer (CPI) certification & Segmental Retaining Wall (SRW) certificate.