You want to know how to ‘sell’ your lab’s technologies to partners and promote your T2 program internally, without a marketing budget. This 3-webinar series is your guide—with you as the case studies. Marketing and commercialization expert Wendy Kennedy will design each session to your needs. In this open, lessons-learned forum, you’ll share and learn from your marketing stories, analyze what worked and what didn’t, and leave with solid tips for your own personal marketing challenges.

• Understand the Science of Marketing
• Distinguish between marketing programs and activities, as well as how to make an impact
• Articulate the business value of technology
• Identifying technologies ready for market

---