In this webinar, Wendy Kennedy, President of wendykennedy.com Inc., will equip you with a proven framework to make marketing a strategic asset to achieve your metrics.

• The Lure of Spaghetti Marketing!
• Is Your Office "Market-Ready" -- A 4-Point Diagnostic
• What's on the Back of Your Envelope? -Defining Your "MAP"
• Who Is NOT Your Customer?
• Committing to Your Big Buses
• Low-Cost, High-Value Marketing Tools for Commercialization

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