Calculating an export price for your value added food product can seem like a daunting task for those new to export. This webinar is an overview of export pricing basics, and an introduction to export pricing and quoting. We will also provide an introduction to Incoterms® 2020 and outline the important role of the international freight forwarder and the services they can provide, including the preparation of a proforma invoice. Topics include:

• Export Pricing Fundamentals
• Pricing products for export markets
• The various costs of exporting
• Controlling export price escalation
• Understanding the “Landed Cost” to the importer
• “To market” and “In-Market” pricing resources
• The role of the freight forwarder and Incoterms® 2020
• Develop an accurate and competitive proforma invoice
• Q&A session with presenter