Selling to law firms is notoriously challenging. Finding the right decision maker in a law firm can be tough, and the sales cycle is long. So what’s the secret?

Account-based marketing (ABM) is becoming an increasingly important business strategy for B2B companies and professional services firms.

A marketing campaign can be defined simply as a collection of activities, from sending emails to sharing blog posts on social media, that are aimed at a specific target.

The pandemic has had such an impact on website traffic and as people are spending more time online, law firms and companies realize the importance of SEO.

In today’s digital landscape, brand identity is strongly linked to your social media presence.

Like many marketing questions, there is no single answer as to whether microsites make sense.

Marketing automation refers to a collective software that exists with the goal of automating marketing actions.

The Social Law Firm Index is Good2bSocial’s annual report of how the top 200 law firms (as ranked by The American Lawyer) are using social media and marketing.

While client alerts are a common marketing and business development tactic employed by law firms, it is not entirely clear how to make client alerts an effective tool.

In this webinar we look at a few of the basic cornerstones of building and executing an SEO (search engine optimization) strategy.

The legal industry has undergone massive disruption due to economic conditions, increased competition, changing client attitudes, and technological advances.

Business development is not a set it and forget it exercise. Lawyers need to regularly revisit their plans and strategy to monitor progress against milestones.

We are living in extraordinary times. The Coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people.