Have you taken a step back and examined your certification marketing? Are you thinking about your marketing through the full certification process? Do you know how much a certificant is worth to your organization over their lifetime of being certified? These are essential questions everyone who markets certifications should be asking themselves.

The following five key concepts around certification marketing be covered:

1. Generating leads for your certification
2. Capturing essential information
3. Making the process easy to understand
4. Understanding lifetime value (LTV)
5. Creating a learning system through testing optimization

Learning Objectives
This on-demand webinar discusses strategies for developing a marketing campaign that effectively communicates the value of your certification program. After viewing this webinar, you will be able to:

• Identify strategies to adjust your marketing strategy for different stakeholders: companies, potential candidates, and the public
• Define strategies on how to develop a consistent brand
• Employ strategies to ensure your team is prepared to articulate and communicate the organization’s value

Accessing the Webinar
To access the webinar, click on the presentation below. A PDF of the presentation is included in the Resources tab under the webinar window.

You can view this webinar as many times as you like for 30 days, starting the day of access.

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