2015 Annual Meeting: Customers at the Core

25 Presentations 0 Sections

Organizations are continually challenged to innovate for their customers, to enhance their value propositions and better identify and address latent customer needs. Today, under the influence of many technological and social trends, new approaches are emerging that fundamentally redefine the role of consumers and producers and their relationships to each other.

Two interrelated themes explored during this conference include:

  • User Innovation Revolution
  • Extreme Customer Intimacy

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