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Description
Design
is the process by which people have given form to our favorite objects and
experiences. Industry has found design
to be an invaluable tool for understanding consumers and for delivering better
products and services to them. When these consumers go to work each day, they
become a valuable part of the business enterprise. What are our own employees experiencing?
Turning design on our internal operations can provide transformational insights. Our employees may be just one step from the
consumer. If the processes and
tools don’t work inside the business enterprise we can hardly expect to delight
a customer.