Retaining eCommerce Consumer Loyalty in a Post-Pandemic World
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The Coronavirus pandemic is completely changing the nature of eCommerce. Traditional in-store shoppers are being forced to buy online for the first time and even the buying behaviors of returning customers are transforming. As a result, merchants are investing more heavily than ever into the digital channel. How can merchants better understand these new eCommerce shoppers and retain their loyalty post-lockdown?
Identify these new eCommerce shoppers and their unique and evolving buying behaviors
Discuss methods to adapt outdated rules-based systems for detecting fraud What have we learned about their shopping behaviors during lockdown that can be leveraged to retain them in this channel?
Implement strategies to reduce friction during checkout and improve customer satisfaction