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Best Practices for Managing Subscription Payments

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Accelerated by the pandemic and fast home delivery, the subscription economy will grow from $650 billion to $1.5 trillion by 2025. Everything is becoming a subscription, beyond digital content and wine of the month club - delivery services, socks, clothes, razors, beauty products, groceries, restaurants, car washes, coffee, diapers, flowers, shoes, jewelry, dog food, stationery. Attend this session to understand best practices for optimizing subscription payments - from approval rates to retry logic to account updater services.

Learning Objective:

  1. Learn new ways to analyze subscription payments data
  2. Learn key metrics utilized by leading subscription merchants
  3. Learn ways to reduce customer churn
*Please note, this webinar is for current MAG merchant members and sponsors.

Contributors

  • Melanie Stout | Head of Recurring Services - Optimized Payments, LLC

    Melanie Stout works with card-not-present, recurring revenue and card on file merchants to achieve continuous payments process improvements, reduce costs, reduce churn, and increase the lifetime value of their customers.

    As a partner at Paul Larsen Consulting (PLC), Melanie worked with hundreds of merchants across multiple verticals to achieve optimal payments success. Melanie began her payments journey at Synapse Group, blazing the trail for continuous service magazine subscriptions. After Synapse Group, Melanie successfully built and launched the first direct-to-consumer recurring revenue stream as Director of Marketing at WebMD.com. Melanie combined her knowledge of the subscription economy with B2C, B2B and B2P marketing, and helped companies of all sizes optimize their payments and increase lifetime value of their consumers. This expertise will enable Melanie, as Head of Recurring Services at Optimized Payments, to continue providing strategies for subscription and card on file merchants to improve their bottom lines.

  • Melissa Shields | Executive Director, Payments & Strategic Operations - Dotdash Meredith

    Melissa Shields, leads card-not-present strategy across Dotdash Meredith as well as back-end, auto-recurring subscription operations, audit and compliance for both print and digital subcription products. Her team is tasked with driving strategies geared towards optimization of auto-recurring revenues and cost reduction. She joined (then Meredith Corporation) in 2012 to manage “Consumer Revenue Transformations”,a corporate initiative focused on the optimization of consumer revenue within the circulation equation. Since joining the team, Ms Shields has held roles leading the Billing & Renewals group and Memberships before settling into her current role. Prior to joining Meredith, Melissa worked in national brand advertising and the cable industry. Melissa received her undergraduate degree in Mass Communications and MBA from the University of South Dakota along with recently completing Wharton’s Executive Program for blockchain and digital asset economics.

August 24, 2022
Wed 12:00 PM CDT

Duration 1H 0M

This live web event has ended.