Experience the excellence of the 2024 MGMA
Summit by watching this year's highest-rated sessions!
Delve into the wealth of valuable insights and seamless organization that made our online conference
a standout experience, ensuring you don't miss a moment of inspiration.
This pre-recorded webinar – scheduled for May 9, 2024, at 1 pm ET (12 pm CT, 11 am MT, 10 am PT) – is eligible for ACMPE and CEU credit, and will be made available as a recording.
Description
Increasingly, healthcare providers compete on the strength of their brands for patients, staff and resources. Since brand value is the product of the aggregate experiences and perceptions of a product’s users, it is directly proportionate to the quality of human interactions and encounters with a healthcare provider. To increase brand value, a healthcare provider must satisfy the objective needs and subjective expectations of patients, families and staff. Focusing on the top line of quality and service results will improve the overall value. This session will detail the qualitive data that can be extracted from healthcare organizations (productivity, capacity, efficacy and satisfaction) that directly tie to the outcome of the organizations and how the brand is constructed, as well as how to apply the data to an operating model focused on designing positive memories and ultimately brand.
Learning Objectives
This 60-minute webinar will provide you with the knowledge to:
- Examine the elements of brand that can be affected by designing positive experiences within the environment to add value
- Distinguish three categories of sequential data (sensory, social and systemic) that healthcare brands should understand for creating pleasing and healing experiences
- Analyze data on experience in conjunction with new understanding of preconceptions (expectations) and post-conceptions (interpretive judgments)
For detailed continuing education credit information, click here.
Speaker
Lorissa K. MacAllister, Ph.D., AIA, LEED AP, BSW, NCARB, EDAC
Founder and President, Enviah, PC
