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Description
Experience the excellence of the 2024 MGMA
Summit by watching this year's highest rates sessions! Delve into the wealth of valuable insights and
seamless organization that made our online conference a standout experience,
ensuring you don't miss a moment of inspiration.
Description
Increasingly, healthcare providers compete on the strength of
their brands for patients, staff and resources. Since brand value is the
product of the aggregate experiences and perceptions of a product’s users, it
is directly proportionate to the quality of human interactions and encounters
with a healthcare provider. To increase brand value, a healthcare provider must
satisfy the objective needs and subjective expectations of patients, families
and staff. Focusing on the top line of quality and service results will improve
the overall value. This session will detail the qualitive data that can be
extracted from healthcare organizations (productivity, capacity, efficacy and
satisfaction) that directly tie to the outcome of the organizations and how the
brand is constructed, as well as how to apply the data to an operating model
focused on designing positive memories and ultimately brand.
Learning Objectives
This 60-minute webinar will provide you with the knowledge to:
- Examine the elements of brand that can be affected by designing positive experiences within the environment to add value
- Distinguish three categories of sequential data (sensory, social and systemic) that healthcare brands should understand for creating pleasing and healing experiences
- Analyze data on experience in conjunction with new understanding of preconceptions (expectations) and post-conceptions (interpretive judgments)