There are two challenges that procurement operations face in marketing their achievements: a natural reluctance to "show off," and more importantly, a skill set not usually cultivated in most procurement roles. As procurement becomes more elevated in the eyes of management, however, it's vital to continually demonstrate how important what you're doing is in a way that connects with your stakeholders. In this course, you’ll learn how to think and communicate like a marketer by identifying audiences, crafting and disseminating effective messaging, and measuring results. We’ll also look at some examples of types of communications you can try at your institution!