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The Basics of the Science of Shopping


This course, presented by Paco Underhill, author of Why We Buy - The Science of Shopping, is made up of one module.

 The Basics of the Science of Shopping:
  • Takes you from the parking lot to the sales counter through a firearm retail shop to discover the ins and outs of how a customer thinks.
  • Discusses how you can improve both the look and feel of your store and the behaviors employees can take to increase sales and margins.
Duration: appx. 30 minutes
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Master Retail With GearFire