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Building the Customer Experience

The modern firearms retail store can no longer rely on the "stack it deep and sell it cheap" philosophy of sales. The relationship you build between your employees and your customers has never been more important. Customers are looking to have a retail experience where the employees can provide advice, direct them to the correct products, and answer their questions.

In this course, firearms retail expert, Hank Yacek, you will teach you how to build a loyal customer base that will return again and again by building an exceptional customer experience.

Duration: appx. 25 minutes

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