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NSSF Research Reports

The NSSF does a lot of research to help our industry better understand the marketplace.  Jim Curcuruto will introduce you to several of the reports that are available to you, including:

  • The Industry Reference Guide, the best place to start when you have a question about our industry; 
  • The Financial Benchmarking Report, which allows you to compare your operation's financials to others in the industry; and 
  • Customized Market Research reports, which help you understand the demographics and buying habits of consumers in your specific region.

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