The NSSF does a lot of research to help our industry better understand the marketplace. Jim Curcuruto will introduce you to several of the reports that are available to you, including:
- The Industry Reference Guide, the best place to start when you have a question about our industry;
- The Financial Benchmarking Report, which allows you to compare your operation's financials to others in the industry; and
- Customized Market Research reports, which help you understand the demographics and buying habits of consumers in your specific region.