The "Finding the Future Gun Owners of America" report describes the eight different marketing personas of potential gun owners.  For each persona, the report explains:

• How to market to that persona
• What their motivations are
• How they consume social media, and 
• What type of firearm or other product might appeal to them.

This module gives you an overview of two future gun owner personas:  the Fun Fanatic and Weaponless Wendy.

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