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Finding The Future Gun Owners of America

The "Finding the Future Gun Owners of America" report describes the eight different marketing personas of potential gun owners.  For each persona, the report explains:

  • How to market to that persona
  • What their motivations are
  • How they consume social media, and 
  • What type of firearm or other product might appeal to them.
This module gives you an overview of two future gun owner personas:  the Fun Fanatic and Weaponless Wendy.

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