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Engaging Buyers and Members and Maintaining Training Programs in the Age of COVID-19

It’s the question on many range and retailers minds...how do we keep those first time buyers and our long-term members engaged during the era of COVID-19? During this 60-minute webinar, Jeff Swinford and Dave Sabo, co-owners of Midwest Shooting Center, and Jessica Keffer from The Sportsman's Shop will discuss their strategies for engaging customers for the near and long term.

In this one-hour webinar, we’ll learn how COVID-19 has changed the game and how you can shift your retail or indoor range to:
  • Move the unprecedented shift in first time gun buyers to lifelong customers through programs such as NSSF’s First Shots®
  • Keep long-term dues paying members engaged, even when they can’t access the range
  • Deliver training programs that are engaging and yet maintain social distancing requirements