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The Power of Used Firearms: Closing the Sales Cycle Loop

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Description

As trends in all forms of Retail post-COVID are seeing dramatic changes and utilization of “Gently Used” products as a point of not just profits but customer engagement, closing the loop on Used Firearm opportunities has never been a greater opportunity. Acquiring, and more importantly selling, Used Firearms gives the ability to maximize the dividends beyond just profits. By leveraging Used Firearms as an engagement piece both in-store, online, and one-on-one customer relationships Used Firearms can be the centerpiece of a store’s culture. Points addressed:

  1. Retail trends in secondhand products across all forms of retail: How closing the loop on product sales by fostering a culture of secondhand goods is a huge future trend.
  2. A brief synopsis of why Used Firearms are the “it” area of opportunity for the Firearm Retailer
  3. Conveyances of selling Used Firearms - In-Store, Online, Auctions, Headhunting
  4. Post purchase and sale tactics to increase Used Firearm volumes both in buying and selling

Contributors

  • Hank Yacek

    Hank Yacek has held several roles during his career of more than 30 years, with positions ranging from sales, management and owning his own retail establishment to now owning an industry consulting firm. Yacek began his career in 1987 in a local shop in Waterbury, Connecticut, staying in the firearm retail industry through 2004 when he opened his own store in Lexington, Kentucky. He eventually graduated from the retail side of the industry and leveraged his retail expertise while working as director of retail development for a large firearm distributor. Today, Yacek operates Point of Impact Consulting, which is dedicated to working with and growing the firearms industry and promoting success at all levels.