The current scientific research landscape is one of flat or declining funding, while more scientists are applying for funding. The result is increased competition for ever-scarcer resources. Using research impact metrics can be a way to demonstrate the value of scientific research to funders and other stakeholders. This webinar presents three examples of innovative use of research impact metrics to demonstrate value of scientific research. Taylor Abernethy Johnson will discuss her efforts at the EPA-RTP library, Keith Maull will give an overview of impact projects at the National Center for Atmospheric Research (NCAR), and Rebecca Welzenbach will give the overview of impact metric utilization at Michigan Publishing.