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Episode 6: The long-term game of working for public policy change

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In this episode of CEO Voices, Roberta Costa Marques, Executive Director of Instituto Desiderata in Brazil, tells us how data and evidence are at the heart of their efforts to drive policy change, the need to look to the long-term in order to overcome the inevitable setbacks, and what make coalitions tick.


  • Roberta Costa Marques

    Executive Director of Instituto Desiderata in Brazil. Master of Applied Economics from USP, Postgraduate in Education and Inclusion from PUC-Rio, and Management Specialist from the Kellogg School of Management at Northwestern University. She has always acted as an administrator in social organizations. In 2017 she was elected a Young Leader of the Union for International Cancer Control (UICC).