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WDMA 2020 Fall Conference Program


Leadership and an outlook towards the future has never been more critical than it is now as we all develop our new normal for re-growing our businesses post-pandemic.The conference will address how to effectively lead in tomorrow's market, with insight from industry experts on residential, remodeling, multifamily and commercial market outlooks, resilient leadership and predictions for the national election.

See the schedule below, in between each sessions we will hold 10-minute breaks.

12:00-1:10 pm ET
Welcome & Opening Remarks
Bob Lewis, WDMA Chair, Masonite International
Michael O’Brien, WDMA President & CEO

Opening Keynote: Resilient Leadership: Responding Constructively to [Involuntary] Change 
Risa Mish,
Professor, Cornell University S.C. Johnson Graduate School of Management
1:20-2:20 pm ET 2021 Residential & Remodeling Market Outlook 
Ali Wolf, Chief Economist, Meyers Research
2:30-3:30 pm ET Contractor Insights: Project and Channel Behaviors Throughout COVID-19 
Brad Farnsworth, President, The Farnsworth Group
3:40-4:40 pm ET For the Greater Good: Promoting Respect and Equity Inside and Outside Your Organization 
Kendall Wright, President,
Entelechy Training and Development, Inc.
4:40-4:45 pm ET  Wrap-Up
Michael O’Brien, WDMA President & CEO
   12:00-1:10 pm ET Welcome & Opening Remarks
Michael O’Brien, WDMA President & CEO

Opening Keynote: 2020 Election Analysis & Forecast
Nathan Gonzalez, Editor & Publisher, Inside Elections with Nathan Gonzalez and CNN Political Analyst 
1:20-2:20 pm ET 2021 Commercial & Multifamily Market Outlook
Kermit Baker, Chief Economist, American Institute of Architects (AIA)
2:30-3:30 pm ET How COVID-19 Has Impacted the Window and Door Market in 2020 
Casey Olson, Senior Industry Analyst, and Matt Ritchie, Director of Quantitative Analysis, Principia Consulting
3:40-4:40 pm ET The Science of Success: Understanding the Power of Emotional Intelligence 
Catherine Sanderson, Poler Family Professor & Chair of Psychology, Amherst College
4:40-4:45 pm ET Wrap-Up
Michael O’Brien, WDMA President & CEO

In order to register and purchase access to the conference, you must be logged into the WDMA website.

Register for the conference today!