Have an attendance code?
To be marked as completing this webinar archive, please enter the Attendance Code "032322" in the box above and view the archive.
Recordings are usually available 3-5 business days following the live presentation. Please continue to check this page for updates.
Have additional questions for the speaker? Send your questions to
webinars@osseo.org.
Description
This course will cover the most recent changes in online marketing and provide the components needed to create a comprehensive marketing strategy for both existing practices or start-ups. You will learn the key items to implement, how they work, and how to measure success. In this session we will discuss changes in Google’s algorithm, website optimization, social media, accessibility, and ways you can optimize your website to generate new patients.
Upon completion of this presentation, participants should be able to: 1) discuss the latest marketing trends and best practices for attracting high quality patients; 2) capitalize on critical changes recently made by Google that impact your practice; 3) recognize the essential “why” of sound marketing practices; 4) explore key demographics required to target procedural based dentistry; and 5) describe the advantages for expanding communication technologies to accelerate growth.