Nearly 18 million seniors have access to a plan-funded and
administered OTC benefit through their Medicare Advantage plans. The
benefit includes many OTC medicines as well as a broad number of consumer medical
devices and select dietary supplements.
Cary Badger and Zain Jafri will present the results of a first-of-its-kind study, with a deep dive into three question areas.
- What are the basics of the Medicare Advantage marketplace?
- What are the findings from an analysis of one regional plan’s data on enrollees who used the OTC benefit versus those who did not?
- What are the opportunities for plans to shift from seeing the OTC benefit as a member acquisition tool to integrating the benefit into both customer satisfaction and care management strategies? Just as important, how can product manufacturers engage with plans to help realize this potential?