An Untapped Channel for the '#1 Doctor Recommended' Claim
How do brands become ‘#1 Recommended’? The answer is easier than you may think: through the doctor! Hear from a panel of consumer health experts on the most proven,...
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Dissecting the Market Basket by Journey
Today's self-care shopper enters their journey with a specific mission in mind. This presentation, based on exclusive research conducted by HRG, will examine shopping...
2022 Consumer Healthcare 101
CHPA’s Consumer Healthcare 101 will equip you with the facts and tools you need to better understand the Consumer Healthcare industry in order to succeed.
Understanding Proposition 65
This webinar will provide a comprehensive overview of Proposition 65, including labeling requirements under the law, changes to the Clear and Reasonable Warning...
Environmental Sustainability: Wait, there's more ...
Environmental sustainability issues are in the fore as societies and their governments think about climate change, as state legislators propose packaging or extended...
Engineered Self-Care Shapes a New Era for Consumer Health
Learn how Engineered Self Care products will usher in a new era of Consumer Health. Starting now and going forward, product development, including Rx to OTC Switch,...
The Journey to Successful DEI Programs in the Self-care Industry
As part of its continuing effort to advance diversity, equity and inclusion in the self-care industry, the Consumer Healthcare Products Association will host a virtual...
More with Less: A Proactive Approach to Address Labor Shortages
The labor shortage is very real and is not going away anytime soon. Considering cloning of workers has not been approved by the FDA, companies need to look internally...
A Medicare Advantage OTC Benefit Study
Nearly 18 million seniors have access to a plan-funded and administered OTC benefit through their Medicare Advantage plans. The benefit includes many OTC medicines as...
An Untapped Strategy for Sustainable Brand Growth
With consumer health booming, there are incredible opportunities for OTC marketers today to generate significant growth for their brands—if they look in the right...
Navigating the Unknown - Cough, Cold and Flu 2021/22
Littered with unknowns, the 2021/2022 cough, cold, and flu season is set to be one of the most unpredictable ever. Unlike last year, when lockdowns, mask mandates, and...
Culture Keepers: A Vital Evolution in Healthcare Marketing Strategy
Culture Keepers are powerful forces, whether direct or indirect, who influence the cultural influencers. Unlike traditional influencers, Culture Keepers aren’t always...
e-Commerce - Transformation and Acceleration in a COVID World
COVID has accelerated the eCommerce market by 10 years in 3-6 months. This session will provide a greater understanding of which categories in Consumer Healthcare are...
Healthcare OTC Product Shopper Trends - Insights into The COVID Effect
While COVID-19 has had a profound effect on the healthcare industry in general, it has had a unique impact on shopper purchase dynamics of over-the-counter (OTC)...
The New FTC: Should You Be Worried?
2021's Federal Trade Commission is taking its most aggressive posture in generations. "Revolutionaries have firmly taken over," opined former FTC Chair Tim Muris. From...