This webinar will explain an approach to using Generative AI to turbo-charge your consumer insights discovery, with the objective of accelerating business results. Learn how to get richer, deeper, and faster insights into your consumers than what is possible with traditional market research. We will share a detailed example of this approach across the Vitamins, Minerals, & Supplements categories, along with some compelling consumer knowledge we uncovered.

Webinar Objectives

• Share a new research approach using Generative AI with explanation about how this can improve upon traditional research methodology.
• Share consumer and category insights derived using Gen AI in the Dietary Supplements category.