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Using Gen AI to Uncover Insights Into the Dietary Supplements Category

Description




This webinar will explain an approach to using Generative AI to turbo-charge your consumer insights discovery, with the objective of accelerating business results. Learn how to get richer, deeper, and faster insights into your consumers than what is possible with traditional market research. We will share a detailed example of this approach across the Vitamins, Minerals, & Supplements categories, along with some compelling consumer knowledge we uncovered.

Webinar Objectives

  • Share a new research approach using Generative AI with explanation about how this can improve upon traditional research methodology.
  • Share consumer and category insights derived using Gen AI in the Dietary Supplements category.

Contributors

  • Christin Lambert

    Christin is an Associate Principal and leader of the Consumer Health Practice at ZS. She has extensive experience in business strategy, portfolio management, brand development, uncovering consumer insights, product innovation, shopper journey & marketing, and market research and analytics. Her focus at ZS includes working with consumer health clients on AI-driven insights generation, brand strategy, innovation, and personalization. She has also advised small businesses on go-to-market strategy and DTC sales and marketing best practices. Prior to joining ZS, Christin worked 20+ years at multinational CPG and Consumer Health companies including Procter & Gamble, Reckitt, and Novartis Consumer Health. She has global project experience managing brands across North America, Europe, and Asia, and spent time living in Russia, Japan, and Spain.

  • Kyle McCormick

    Kyle is a Consultant within ZS’ Consumer Practice. He leverages AI tools to unlock deep consumer insights, fueling product innovation, product messaging and marketing, and shaping brand strategy. Kyle has worked across the consumer health, consumer durables, hospitality, and financial services industries, focused on helping clients understand demand and development strategies to win in competitive markets. Prior to joining ZS, Kyle received an MBA in Financial Technology from Fordham’s Gabelli School of Business and served as an officer in the United States Army.

May 9, 2024
Thu 2:00 PM EDT

Duration 1H 0M

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