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Hype or Holy Grail: AI and the Evolution of Marketing
Generative AI is all of the rage in hallway conversations. The world stands on the cusp of transformation, with AI promising to reshape the very foundation of how we...
Navigating the State of U.S. Supplement Market with a Data-Driven Approach
As more people have become familiar with supplements, we expect the future to be very bright for the industry. Some of the key entry categories remain innovative the...
Championing Women in the Workplace: The Importance of Allies
A career network provides the support needed at various points along a career journey. Allies are a critical part of the broad professional network that women need....
"Jobs to be Done" Insights Philosophy: Making Innovation More Predictable & Profitable
Innovation is a top priority for consumer healthcare organizations, and yet despite businesses knowing more about their customers than ever before, innovation...
Changing the Dietary Supplement Category: Insights to Rebalance Successful Businesses
Leading thought leader in the dietary supplement category, Tom Aarts, will present new data and insights on the changing consumer attitudes and behaviors on health...
What does a sustainability packaging road-map look like?
Designed to help you understand packaging sustainability related to your brand portfolio, we’ll go beyond materials or ecological sustainability to the less obvious....
Connected Medical Device Test Kits: How to Enhance Consumer Safety & Experience
As the need for self-care continues to rise with more consumers than ever using at-home medical device test kits for COVID-19, pregnancy, ovulation monitoring,...
Don’t Let COVID-19 Truck Capacity Ruin Your Year-end Recovery
In August 3, 2020, Morgan Stanley’s Freight Demand Index (the gold standard when it comes to measuring trucking demand against past performance) passed its historical...
Virtual Real-World Research: The New Normal for US Consumer Health Claims Generation
This webinar is your guide to utilizing virtual real-world research to discover fresh marketing claims and product indications validated by real-world-evidence (RWE)...
The Rise of Supplemental Benefits in the Medicare Market, Introductory Discussion
Why the surge in OTC Coverage? The webinar will include a review of the 2019 Annual Enrollment Period Medicare Advantage Supplemental Benefits changes and the drivers...