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Legal Risks: Demand Letters and Litigation Trends

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Often, a demand letter is the first piece of paper a company receives notifying them of a potential legal threat. An individual or business can suffer consequences from failing to answer a demand letter in a timely fashion. In this session, veteran industry litigators Matthew Orr and William Cole will walk you through the different types of demand letters, how best to handle them and, more importantly, how to avoid being a target in the first place. Their discussion will also highlight current and emerging trends in complex consumer litigation.

Webinar Objectives

  • Learn to categorize risk posed by different types of legal demand letters.
  • Understand how to formulate a response strategy to demand letters, assess risks of litigation, and position a case for the best possible outcome.
  • Gain insight into reducing risk in light of the latest trends and evolving legal landscape.


  • William P. Cole

    William Cole is a skilled trial attorney and former federal prosecutor with over 25 years’ experience. William focuses his practice on consumer class actions, intellectual property, business litigation, and FTC matters. He successfully defended at trial a high-profile, false advertising class action against a leading dietary supplement company; the plaintiff received nothing. He has repeatedly obtained dismissals or summary judgment for clients in the food, beverage, and dietary supplement industries. William is also a skilled appellate advocate, having successfully briefed and argued dozens of federal and state appeals, resulting in many published opinions, including an important Ninth Circuit decision preventing a federal district court from sending a class action back to state court.

    William attended the University of California, Berkeley School of Law. Following law school, he clerked for the United States Court of Appeals for the Tenth Circuit. For 13 years, he was an Assistant United States Attorney for the Southern District of California, where he served as Chief of the Criminal Division, and then First Assistant U.S. Attorney.

  • Matthew Orr

    Matt is a highly sought after, seasoned litigator with a proven track record of success defending many of the nation’s leading retailers and manufacturers of food, beverage, dietary supplement, and cosmetic products. Particularly known for his extensive experience in consumer class actions, Matt has successfully defended clients in matters arising under California’s Unfair Competition Law (UCL), Proposition 65, the Consumer Legal Remedies Act (CLRA), the False Advertising Act, Wire Tapping statutes, Slack-Fill statutes, the Unruh Act, the Americans with Disabilities Act (ADA), California’s Gift Card Laws, and the Song-Beverly Credit Card Act, among others.

    After graduating from University of California, Berkeley School of Law, Matt cut his teeth on project finance with ‘biglaw’ for several years before spending the next 18 years at a leading, California-based boutique law firm, where he ultimately decided to dedicate his practice to the food, dietary supplement and cosmetic industries. He regularly represents companies facing consumer class actions, investigations and enforcement actions brought by state and federal enforcement agencies (including state attorneys general), mass and class privacy claims, trademark and trade dress claims.

February 1, 2023
Wed 2:00 PM EST

Duration 1H 0M

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