Generative AI is all of the rage in hallway conversations. The world stands on the cusp of transformation, with AI promising to reshape the very foundation of how we work. But how real are these promises?

Discover the potential of AI-assisted marketing and gain a comprehensive understanding of what these cutting-edge technologies can truly accomplish – and equally important, what they can't. Through this talk, you will understand how modern AI-driven tools work, how they operate, and some of the key limitations these tools need to overcome.

With this understanding, we will present actionable insights to navigate the evolving landscape. Arm yourself with strategies that blend innovation and realism, ensuring you're poised to harness the power of AI in your organization's growth.

Webinar Objectives

• A deeper understanding of what Generative Artificial Intelligence is, and what it isn't. By understanding how these models work, you will be better equipped to understanding this new and growing field.
• An understand of what is possible today, and what may be possible in the future. How can AI fit into your current planning?
• An aspiration for the future - how will these technologies evolve over time, and what will they mean for the growth of your organization?