Innovation is a top priority for consumer healthcare
organizations, and yet despite businesses knowing more about their customers
than ever before, innovation continues to be painfully hit and miss, often
falling far short of ambitions.
We invite you to join a CHPA Academy webinar from Cambridge Design Partnership,
to explore more about “Jobs To Be Done”: An insights philosophy that can be
used to observe and understand markets, customer needs, competitors, and
customer segments differently, and by doing so, making innovation far more
predictable and profitable.
About “Jobs To Be Done”: The JTBD philosophy is grounded on the understanding
that people 'hire' products to enable them to get a job (or jobs done). By
discovering the jobs people are struggling to get done, new innovation
opportunities are identified. JTBD allows for an inherently solution-agnostic
approach to insights capture for innovation through a job-based frame of the
problem. Instead of focusing on existing products and services; instantly
time-stamping and limiting insight, JTBD defines time-stable innovation
measures of unmet need and unshackles teams from existing technologies and
platforms when considering how to address that valuable, newly uncovered
opportunity.
Webinar Objectives
- An introduction to the "Jobs To Be Done" Insights philosophy
- How "Jobs To Be Done" can influence decision making within an organization to help identify and develop breakthrough innovation